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Audits - a closer look at your content

By Ben

Audits are a good way to have a close look at what the competition is saying online, understand what’s on your website, to investigate a topic or put a theory/idea to the test.

We have helped clients to look at what they are offering online, what’s missing from their websites and how they are complementing the messages of partners.

One client wanted to know why their audience wasn’t getting the message about cars and road safety – we found out by reviewing a range of relevant industry websites.

Ask us about doing an audit of your content – a stocktake of what you have secreted away in your websites, a vital tool in planning your next move online, and an important first step to content discovery for your content strategy.