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Choose your words

By Melissa

A handy article has done the social media rounds lately, probably because it is interesting and gives guidance re maximising your efforts when writing for online audiences.

It explains why you should write less, not more; don’t feel compelled to add an adjective, throw in a ‘simply’ or use every character at your disposal.

We all know that Tweets can be 140 characters but, Kevan explains, 100 is better. A Facebook post is most effective at 40 characters, a Google headline 60 characters, and if you want to keep your readers interested in your blogs, aim for 1600 words.

But you can read it all for yourself in The Ideal Length of Everything Online, Backed by Research.