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National Tourism Signing Reference Group

Everyone wants to be noticed. Especially if they have an appeal to tourists who might drop in and spend some money, have an experience and then tell their friends. But how to attract the attention of those tourists as they drive by, safely and consistent manner?

For this new industry website we started with discovery – discussions and content analysis - then worked out the information architecture, drew up wireframes and devised content management and business rules for each content type. Then came visual design, final designs became HTML/CSS and then the templates were integrated into a content management system (we used Expression Engine for this job). The right tone and voice for the target market was confirmed and new content written to the site map, in plain English and for the best SEO outcomes.

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